BUSINESS CHALLENGES

The focus of this ASSESS Initiative theme is to investigate issues and to develop approaches to enable a transformation of business models to enable a significant increase in usage and benefit of Engineering Simulation* software tools.

The changing role of Engineering Simulation is really about business drivers for improved competitiveness.

    • Increase Innovation
    • Increase Performance
    • Improve Quality/Risk Management
    • Reduce Time
    • Reduce Cost

Engineering Simulation is a major key to all 5 business drivers in providing better understanding of product and process behavior, variability and risk. However, Engineering Simulation software is still typically used only by expert analysts and we need to expand the usage to a broader audience. This expansion has many technical issues addressed by other ASSESS Initiative themes, however, significantly broader usage of Engineering Simulation software also has many business challenges.

The ASSESS Initiative has initially outlined six major contributing factors to Engineering Simulation business challenges as follows:

  1. Understanding and explaining the Engineering Simulation value proposition
  2. Licensing models need changing
  3. Understanding the impact of cloud/mobile access
  4. Role of untapped subject matter experts
  5. Enabling broader usage of Engineering Simulation at small-medium enterprises
  6. Communication with non-technical executives

The ASSESS Initiative will explore the different factors related to Engineering Simulation business challenges to provide understanding and guidance moving forward.

*Engineering Simulation as used by the ASSESS Initiative refers to Analysis, Simulation and Systems Engineering technologies and associated usage in the engineering applications domain.

Links

The changing role of Engineering Simulation is really about business drivers for improved competitiveness by providing better understanding of product and process behavior, variability, and risk.

BUSINESS VALUE DRIVES BROADER DEMAND

Simulation is still done primarily by specialized analysts.
Growth is tempered by lack of expertise available.


BUSINESS LINKS

Engineering Design Platforms and Simulation in-CAD benefit Product Development teams
Engineering.com blog by Shawn Wasserman, Simulation and Internet of Things Editor